Redwood Empire Food Bank opens new Value Market
by Brandon Daubs Staff Writer email@example.com / The Windsor Times
Retail store is a way to help low-income families shop in a respectful environment
The innovative Value Market, run by the Redwood Empire Food Bank (REFB), continues to attract customers to its location on 3990 Brickway Boulevard, Santa Rosa. The Value Market is intended to provide income-qualified shoppers with a respectful place to buy groceries that they get to choose.
“There’s just this overarching belief that food should cost what it costs,” said REFB Executive Director David Goodman. He goes on to explain that if you lower the costs, if you have the advantage of being a non-profit grocery store and aren’t burdened with the price of running the store, you can operate on a very slim margin. “If we just take the profit motive out of feeding people, food costs less,” said Goodman. “Every penny counts.”
Redwood Empire Food Bank expands into new digs
Chappy Ramirez helps organize about a million pounds of food being moved into the Redwood Empire Food Bank's new location along Brickway Boulevard in Santa Rosa on Thursday.
CONNER JAY / The Press Democrat
A battery-powered forklift whirred across the smooth concrete floor Thursday at the Redwood Empire Food Bank's cavernous new home in a 60,400-square-foot industrial building near Charles M. Schulz-Sonoma County Airport.
Large sacks of potatoes, much larger cardboard boxes of cornflakes and pallets of canned spaghetti sauce had begun filling the 15-foot-tall steel shelves of the nonprofit emporium that distributes food to 78,000 needy Sonoma County residents every month.
Thanks to the generosity of about 300 donors who put up $9.3 million, the food bank is moving this week into its new home on Brickway Boulevard, a site spacious enough to allow the organization to double its current distribution of 13 million pounds of food a year.
The REFB’s Capital Campaign in the News
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