Holidays a busy time of year for Redwood Empire Food Bank
David Goodman, Chief Executive Officer of the Redwood Empire Food Bank, works hard to ensure that people in need have enough food for their holiday feasts.
(CHRISTOPHER CHUNG / The Press Democrat)
This week the Redwood Empire Food Bank will be busy making goodwill deliveries, with a list that includes 300 whole chickens, 8,000 pounds of turkey patties and 500,000 pounds of fresh produce.
“There's a lot of pressure for low-income families,” said David Goodman, the food bank's executive director. “It's a time of food and gathering, but for a low-income family it's not quite the same experience. They gather around what?”
This week about 450 volunteers will be spending roughly 1,125 hours to make sure these families have plenty to create a memorable gathering. Goodman said every year he's amazed by the volunteers who give their free time to help others.
“If there's one thing all of us have in common, it's time and not having enough of it,” Goodman said. “The fact that they give their time is probably the most special gift. I find that to be the most remarkable gift of all.”
Compassion, Goodman said, is what drives these volunteers.
Redwood Empire Food Bank opens new Value Market
by Brandon Daubs Staff Writer firstname.lastname@example.org / The Windsor Times
Retail store is a way to help low-income families shop in a respectful environment
The innovative Value Market, run by the Redwood Empire Food Bank (REFB), continues to attract customers to its location on 3990 Brickway Boulevard, Santa Rosa. The Value Market is intended to provide income-qualified shoppers with a respectful place to buy groceries that they get to choose.
“There’s just this overarching belief that food should cost what it costs,” said REFB Executive Director David Goodman. He goes on to explain that if you lower the costs, if you have the advantage of being a non-profit grocery store and aren’t burdened with the price of running the store, you can operate on a very slim margin. “If we just take the profit motive out of feeding people, food costs less,” said Goodman. “Every penny counts.”
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