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The ED's Thoughts
Executive Director David Goodman

EXTRAORDINARY TIMES
By David Goodman, Executive Director

These are extraordinary times in which we are living. Thousands of people who never imagined that they would be struggling to maintain a standard of living for which they worked so hard are now finding themselves in lines 100 people deep with others who share stories of economic struggles. The bag of groceries they receive will ensure that each family can make it through the week with food on the table. Although it is a far cry from where they were just a short time ago, the food they receive enables them to maintain their dignity and avoid Hunger.

All of our food comes from caring people performing acts of kindness, compassion, and generosity. They are the ones who drop bags of groceries in barrels at grocery stores; the children who raise food and funds from neighbors and classmates; local companies who make hunger the focus of their corporate philanthropy; individuals and families who share their hard earned dollars with the less fortunate; and volunteers who give the most precious commodity of all, their time. It is the combination of each exceptional act of kindness that makes it possible for the Redwood Empire Food Bank to improve the lives of 70,000 of our neighbors each month.

The unique nature of the economic downturn has shed more light on the extra in extraordinary. We have seen individuals who recently lost their job volunteer at the REFB to help others who might be facing difficult times. We have also seen corporations focus their philanthropy on the most basic of human needs like food. Through company wide initiatives such as matching contributions, the corporate leadership has been able to inspire their employees, and raise significant funding to support people in need of food assistance.

The refrain 'extraordinary times call for extraordinary measures' has never been more relevant than right now. It is comforting to know that should we ever find ourselves in "the line," there will be extraordinary people there to help. (Fall 2009 Newsletter)

 
 
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© 2010 Redwood Empire Food Bank | 3320 Industrial Drive | Santa Rosa, California 95403
707.523.7900 | 707.523.7901 Fax 
Office Hours: Monday thru Friday 8:00 AM to 4:30 PM

A 501(c)(3) Non-profit recognized by the IRS
Affiliate of Feeding America